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Education Worldwide

„Bookstart“ in South Korea

Bookstart-Korea has been gifting book packs to babies since April 2003 in 99 localities (46%) across the country. Bookstart package reaches 120,000 babies each year, and the number is increasing every year. The programme currently reaches around 120,000 babies per year via deliveries in public health centres and public libraries. An additional `Bookstart Plus` pack aimed at 3-4-year-olds was launched in 2007 and `Bookstart Treasure Chest` for five and six year olds in 2008. The programme receives funding from local governments and public libraries as well as donations from corporate supporters. The Book Culture Foundation administers the programme. Research by Seoul National University evaluated the effect of the programme on child development in 2003 and produced positive findings. Bookstart-Korea aims to reach every baby born in the country by the year 2013.

Target Group:Babies;  
Internet:http: / / www.bookstart.org / bt_H_9_1.asp